Reinis is interested in business. Year after year, he creates small projects in search of the right one. He was only in high school when he and his classmate laid the foundations for his business by setting up a student company (SMU). The company has grown today quickly from SMU to SIA, whose products are already used in 26 countries worldwide. Although it was quick, the road was not easy so far, encountered various challenges, receiving letters of threat from a Canadian company and learning a lot, but this did not stop Reinis from proving his business enthusiasm in other places as well, winning the JA Entrepreneur of the Year award. Reinis wish is that more and more young people are interested in entrepreneurship.