Ieva has over 10 years experience in marketing. For the past two years, she has run her own marketing agency Marketingfans. In addition, Ieva is also the editor of the innovation and technology portal Labs of Latvia. In daily meetings with startup and technology companies, Ieva is the person who is usually the first to know all the latest news in the field. Ieva has discovered that companies often struggle to find the right creative and strategic solutions. So she started to look for ideas how to help her customers and discovered the LEGO® SERIOUS PLAY® method. This method is useful for fostering innovations, making strategic decisions, building teams and creating products. The LEGO® SERIOUS PLAY® is a unique method as it facilitates engagement as well as hearing, taking the opinion of each and every member of the group into account.